Please find below the topics in this privacy statement
- Who we are
- Use of personal data
- Website visits
- Requests for information
- Booking appointments
- Buying a car
- Car lease
- Newsletter subscription
- Improving our products and services, fraud prevention and risk mitigation
- Legal grounds
- Provision of personal data
- Use of personal data by third parties
- Transfer of data outside the EU
- Storage period
- Your rights
- Changes of this policy
Who we are.
The controllers of your personal data are Geeraff Limited, located at 5 Sentry Lane, Newtownabbey, BT36 4XX (together referred to below as “we” “us” “our” or “GiraffeCars.com”).
Use of personal data
Below, we give you a description of the personal data we use, for what purposes and on which legal grounds.
We work with Auto Trader as an advertising partner. If you have been directed to our website from an advert displayed on the Auto Trader website, please note that if you purchase a car from us, we will share information with Auto Trader relating to your delivery post code and vehicle registration number. This information will only be used to determine customer trends and will not be used for marketing purposes or any other purpose.
Requests for information
When you request certain information through the GiraffeCars.com site, we use your name, phone number and e-mail address and information on the contents of your request to communicate with you, answer your questions and/or comply with your request.
When you request to book an appointment in our GiraffeCars.com dealership, we use your name, phone number, e-mail address and preferred appointment date, to communicate with you and to make the appointment.
Buying a car
If you are purchasing a car through or from us (on-line or in our store), we register your name, company name, salutation, address, e-mail address, phone number, birth date, information on car purchase, any ancillary services purchased, payment information, information necessary to provide ancillary services and car trade-in information if applicable. This information is necessary to enter into a purchase agreement with you, to transfer and deliver the vehicle to you, to provide the requested ancillary service, to invoice and to handle payment, to communicate with you and to provide customer service. We will also process and store in addition to the above information, the identification number and your signature in the registration form to transfer and register the vehicle in your name.
As GiraffeCars.com and its suppliers are legally obliged to follow the requirements on the prevention of money laundering, sanctions and financing of terrorism, it is a condition to our contract of sale that we perform a counterparty due diligence screening. To perform this screening, your name, address and date of birth is provided to insert here who will provide us with the result of the screening procedure performed for our evaluation. For more information, please see the insert here website and our contact section below.
If you purchase a car you can trade in a car and sell this to GiraffeCars.com. Therefore we register your name, address, e-mail address, phone number, birth date, information on the car trade in, banking information. This information is necessary to enter into a sales agreement with you, to transfer the car from you to GiraffeCars.com and to pick up the car or get it delivered, to handle payment and to communicate with you. We will also process and store in addition to the above information, the identification number and your signature in the registration form to transfer and register the vehicle in the name of GiraffeCars.com.
If you subscribe to our newsletters, we will use your e-mail address to send you updates about our products and services, special offers, surveys or events. We will customize the contents of our newsletters according to your personal preferences, which we determine based on your personal information and purchase history. For instance you will not get an offer for a car you have just bought. We will combine this information with information on your navigation on our website if, upon your visit on the GiraffeCars.com website, you provided us with the cookie consent to do so. For instance we can better serve you if we know which cars you have looked at before.
In case you do not want to receive any more customized newsletters by e-mail, you can unsubscribe by using the link at the bottom of each email or send an e-mail to privacy@GiraffeCars.com.
We may also send you newsletters and updates on our products and services by postal mail. If you do not wish to receive those newsletters or updates, please send an e-mail to privacy@GiraffeCars.com.
Improving our products and services
We use the information on your GiraffeCars.com website navigation, purchases, requests, participation in online surveys and other interactions with us in an aggregate way to improve the contents of the website and our products and services.
The most important legal ground for processing your data is that this is necessary for the performance of an agreement between you and GiraffeCars.com, for instance if you purchase a car, request certain information, or place an order for our services. In some cases, the processing may be necessary to comply with a legal obligation, such as the obligation to process certain data for vehicle transfer or registration and to keep accurate books and records for financial or tax purposes as well as to comply with prevention of money laundering, sanctions and financing of terrorism laws. In certain cases, the processing is based on your permission, for instance in the event of your subscription to our newsletters or behavioral advertising on the basis of cookies or to improve the contents of the website, its products and services according to an analysis of your browsing behavior, purchases and interactions with us. Finally, GiraffeCars.com has a legitimate interest to prevent fraud. Where processing is based on GiraffeCars.com’s legitimate interests, we take steps to review the impact of the processing on your interests. GiraffeCars.com do not process your data if we determine that our interests are overridden by your rights and freedoms. More information about the balancing test carried out by GiraffeCars.com may be obtained by sending a request to privacy@GiraffeCars.com.
Provision of personal data
There is a statutory and contractual requirement for you to provide your personal data and any refusal may result in GiraffeCars.com being unable to enter into a contract with you and/or continue the contractual relationship with you. However, there are cases where there is no statutory or contractual requirement or other obligation for you to provide your personal data, such as newsletters subscription, and any refusal to provide personal data in these cases will have no consequences on you or on our relationship with you.
Use of personal data by third parties
GiraffeCars.com does not share your data with third parties, except:
If you have given us your permission to do so;
If there is a legal obligation for us to do so, for instance to provide information to tax authorities, other government institutions or third parties as provided by law;
When we act on your request, to perform your contract with us or to carry out your order, to GiraffeCars.com group companies or to third party suppliers (including third parties that own the vehicles, such as leasing companies, and mandate GiraffeCars to sell and transfer the ownership of the vehicles), service-, payment- or shipment-providers;
In the event of a transaction for financing our business, a merger or an acquisition of GiraffeCars.com or of (part of) its assets by a third party;
In the event of legal claims, legal proceedings or as part of legal, risk, privacy and data protection or financial audits;
To perform credit checks or counterparty due diligence within the abovementioned purposes;
To parties who act as a processor on our behalf, for instance our IT or cloud service providers.
More information about these safeguards may be obtained by sending a request to privacy@GiraffeCars.com.
Personal data will not be kept by us any longer than necessary for the purposes for which they were originally collected or processed further for secondary purposes. All personal data will be stored no longer than required by the EEA privacy legislation and national laws and regulations, such as financial and tax obligations and prevention of money laundering, sanctions and financing of terrorism laws. In case you order goods from us, we keep your data as long as reasonably necessary in order to comply with our warranty obligations under the applicable period. In case you have opted in to receive newsletters from us, your personal profile is based on up to 5 years of history preceding the newsletter. The storage period of cookies can be found here. Personal data may also be kept to evidence compliance with contractual and other obligations, until the limitation period of the respective rights has expired as well as for the period required for the establishment, exercise or defense of legal claims.
Your Personal Data Rights
You have the right to request to access your data and to request to rectify or erase it or to restrict its processing. You also have the right to request a machine-readable subset of your data and store it elsewhere. Where the processing of your personal data is based on your consent, you are at all times entitled to withdraw this consent which will not affect the lawfulness of the processing before your consent was withdrawn.
Furthermore, you may always object against to the use of your data for direct marketing purposes, including the creation of profiles for newsletter customization and advertising. You may also object against any other processing for legitimate interest purposes in connection with your personal circumstances.
You can find more information on what your rights involves and applicable restrictions at https://ico.org.uk/your-data-matters/
In addition, you can also give instructions on the data after your death by appointing a person who can exercise the previous rights regarding certain categories of your personal data (including special categories of data, private life, communications data an image) after your death (in the absence of such designation, these rights could be exercised by your heirs) and determine that you do not want the previous rights to be exercised after your death.
Requests to exercise the above rights may be submitted by sending an email to privacy@GiraffeCars.com. The Privacy officer for GiraffeCars.com may be contacted through privacy@GiraffeCars.com. If you submit a request in relation to your data, please specify the nature of your request and the specific processing your request is about. We also may ask for further information in order to establish your identity.
To change your cookie settings, click here. A change of your cookie settings will have no effect on information collected before such change.
You may also at all times file a complaint with the data protection authority in the United Kingdom is the Information Commissioner’s Office and more details can be found at www.ico.org.uk.
Changes of this policy
You can find our finance partners Privacy Statement here.
When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.
Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
- Google Tag Manager
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.
If you do not allow these cookies then some or all of these services may not function properly.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.